Our mission
Born in the heart of Montreal, 1642 embodies urban elegance and innovation in the art of premium tonics. Our mission is to offer exceptional mixers that celebrate the sophisticated spirit of our city, while making artisanal excellence accessible.
History 1642
Our name pays tribute to a decisive moment: the founding of Montreal in 1642. This date symbolizes the boldness and innovation that have defined our city since its beginnings. Since 2015, we've been perpetuating this pioneering spirit by creating premium tonics and artisanal mixers that embody Montreal refinement.
Today, our Montreal brand shines across Canada, proudly bearing the values of excellence and innovation that characterize our metropolis.
Our Quality Commitment
Each 1642 bottle is a testament to our quest for excellence. In our Montreal workshop, we meticulously select our ingredients, preferring natural cane sugar and quassia for their authenticity. Our artisanal approach guarantees exceptional quality and a refined taste that reflects the sophistication of Montreal.
From Montreal to Canada
From our humble beginnings in Montreal's trendy bars to our presence in over 2,000 outlets across Canada, our story is one of authentic urban success.
Our growth reflects national recognition for our premium mixers, while remaining true to our Montreal roots and our commitment to artisanal excellence.